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MCOM240: Public Relations is Being Held T-H This Term From 12:30-1:50 p.m. in PAC 154
Professor: John N. Weis · Office: Phelps 113-D
• Text: The Practice of Public Relations. Seitel, F. 11th Edition
This course is designed to provide students with exposure to concepts and principles involved in effective Public Relations and corporate integrated marketing communication. These concepts are then applied to a range of assigned projects.
The course encourages open discussion of real-world applications of PR
techniques; the development of problem-solving, decision-making and
interpersonal skills; and teamwork. The course will, therefore, combine
measurement of individual knowledge and understanding of the course material
with work undertaken in small groups involved in a wide range of public
relations projects on behalf of a national "client." The course combines concepts and theory with practical application. Generally, Tuesdays are concept days and Thursdays practical application days. Because of the amount of outside time and effort required to work individually and in groups on the various PR projects, however, Thursdays will often be set aside for lab work in your groups to work on your assignment projects. Please do not underestimate the time required outside of class to complete your projects. Grades will be determined based on the following:
*Satisfactory Portfolio required for course completion with a passing grade; automatic course grade of F without acceptable portfolio Grading Scale: A = 90-100 B = 80-89 C = 70-79 D = 60-69 E = <60 Group projects in public relations on behalf of your selected and approved national "client" will include the following:
The portfolio will include a binder with all of your prior assignments, revised and improved based on initial feedback and ongoing improvement of your knowledge and skills. Electronic components will involve URLs and DVDs. This will be explained in class. The grading criteria above should clearly indicate that half of the final grade is dependent on successful group work; the rest is determined by individual performance. Prof. Weis will outline the specific nature of group work and the system he employs to provide for individual work credit in the group setting. Students will be able to hold each other accountable for performance within the group and grades will reflect this. In other words, individuals will not be able to ride along on the work of other group members. Students at the end of the term will determine the "grade split" within their groups to allocate points earned in assignments. The midterm and final examinations will measure individual knowledge of the subject matter. No arrangements to make up exams will be made after they are administered except in the case of documentable emergency. The participation portion of your grade is determined by your participation within your group reflected in the “grade split” and in class as determined by the instructor. The weekly assignment schedule will be discussed in class and posted in the PR D2L virtual classroom.
This syllabus and tentative schedule will serve as a general outline for the class and may be revised as necessary based on developments during the quarter and the specific needs and character of this class. It is the responsibility of the student to attend class to be familiar with any such changes in schedule, assignments and/or grading criteria. Prof. Weis will explain the department’s “Intellectual Property” policy and the policy related to plagiarism and cheating in class and on D2L. |
